Worst Bosses Gallery

Thursday, February 20, 2020

Fast Food Advertising from Hell

Burger King, the #2 contender of fast-food franchises that wants a little respect.  They've brought back their "king" mascot numerous times, jumped on the plant burger bandwagon, and now...the shock route.  As a way to prove how "fresh" the Whopper is compared to most of its competition, BK demonstrates the aging process to a Dinah Washington tune.

Is it original?  Not really.  As an amateur foodie who's currently wondering why jalapeno tartar sauce should be retired, I also have a good memory about food disses.  The most major food diss in the 21st Century came from documentarian Morgan Spurlock.  Inside the DVD set of his 2004 doc, Supersize Me, is an outtake where he shows how burgers from the corner stop and Mickey D's (the main culprit throughout the film) break down over a period of time.  In case you don't care to see for yourself, Ronald McDonald wins, as it takes weeks for their products to break down into an unpalatable mess.

So on your screen is a big, furry green mound of something that's supposed to entice you to spend money on food.  Not only does it remind me of the fact that some fast-food workers do strange things with food but that many places use preservatives that make it hard to lose weight.  The solution: learn how to make your own at home.

However, I don't wish BK any ill will in their latest campaign.  I mean, if IHOP can use burgers as part of a series of ass-backward TV ads that have little impact on popularity or sales, then why not have everyone make a contradictory commercial?  I mean, what's next...pies made with actual mud for the failing Marie Callendar's chain, A large mammal slaving over a hot stove for the secret menu for In-n-Out?  You tell me...the possibilities for being gross (and pointless) seem endless

Tuesday, August 20, 2019

Is London Brokers Trying to Go Legit?

Well, I'm back on the scene and it appears London Brokers (LB) took a vacay as well.  Years of editors
If you stick with London Brokers, the above is NOT in your immediate future.
taking time to proof articles that may or may not make sense because the keywords given don't sound right.  Then the poor writers, not only do they have to write (not by physical force, anyway) an article that pays little BUT rewrites based on the same concept.  Some even do this for years as a way to get spare change.

I guess worse can be doing rideshare or making food deliveries in the 'hood (waiting for a decent tip is like waiting for a unicorn).  But if I sound a little familiar it's because I've lived it...and I'm not proud.  I've known the wide LB profit margin for years and hated when there were no articles BUT with this re-vamp, I bid adieu.

Now before you bash me, these people weren't always on my radar.  Before I got sick, I made a decent living writing for private clients, earning blog residuals, and being what's now called an influencer for a number of brands.  This site was quick fill-in work when late-paying clients affected my weekly minimum.  Anyone who's undergone chemo will always choose the path of least resistance for the first couple of years as far as work goes - that is, if they don't want to risk falling on their face.

So the articles were easy af and a few assignments were actually fun.  Even better, no one was bugging me with a tight deadline or ever-changing style guide.  Revision requests were minimal once I got the hang of the fact that this company does not want writers to use contractions.

However, the things that made them exceptional were becoming a thing of the past.  Although a sane writer couldn't make much, you knew you were covered when it came to the listed (and it's changed several times) days of payment once you reached the payout minimum.  More than once I went more than a week without getting paid, even though I'd made a nice amount of money for them.

It's like dating someone who was okay at first but then they gained weight or began to have an attitude...just because.  You don't want to break up because it's kinda safe territory but know that you're falling into a trap.  See, LB accepted my somewhat uninteresting articles with no contractions for years but my hands forgot this wasn't how the public reads.

So in retraining myself how to be interesting yet informative - contractions and all - I knew it was time to get out.  Then it seemed as if they beat me to the punch...sort of.  One day I saw a notification saying they were cleaning house and if you hadn't received an email, you weren't part of the revamp.  It was then followed by a note saying that the Unique Articles Wizard (UAW) was now a thing of the past.

Cool but you've got my money from a job you begged me to take on (they became notorious for this before temporarily shutting down).  Once there were no jobs in the queue, I shot them a note about final payment.  Ever since I got burned by iWriter years ago, I told myself I'd never get too comfortable with these mills.  When I got no response or PP release, I knew it was about to hit the fan.

Monday, February 18, 2019

So What's Up For 2019?

Hey Folks,

This isn't goodbye but hello to change.  After attempting the regular post thing after my chemo and recovery, I found that the game had changed...A LOT.  Strong writers that once could help a sis out moved on to other things and then... I discovered something else.

I no longer work crap jobs and don't foresee returning anytime soon.

So, while I don't have bad bosses to bitch about, mastering how to handle clients, money, opportunities, and progress while maintaining a work-life balance is a work of art.  Before my illness, I worked on a salary in addition to my freelance writing/blogging thing for myself and a number of clients.  Nice paychecks and perks but it's not for the weary.

This year, I started a new blog called Freelancing Fun that's not only loaded with resources (I plan to add something new to the sidebar every week) but lessons learned by me and other experts who started at the very bottom with almost no money.

Like my other sites, there will be no pop-ups asking visitors to sign up for a newsletter that says nothing.  No lengthy landing pages convincing you to take a tutorial that I created.  In other words, I respect you and your time so I'd like to present something of value with hopes you will share with others.

Friday, July 27, 2018

Why Sales Counter Gigs May Become Extinct

Back when I was really young, I would peruse my local classifieds and see paid job training openings. According to the ad, pay was a little more than minimum AND I could start immediately.  Well, it took two encounters for me to see that these were fronts for a fake computer school.  However, the words from one recruiter that looked like she just came from Woodstock stuck in my mind...

 "Computers are gonna take over everything, man."( I'm very much a woman, btw)

So decades later, she would be proven somewhat correct.  Maybe it was a hallucinogenic dream she had where sales clerks would be replaced by robots (her first claim to convince me that data entry school was what I needed in my life).  On the other hand, who could've predicted the culture would become so stupid.

I've got strong words for a situation that could have easily been prevented...twice.

Anyway, it was an Augusta Sephora counter that took a major hit...by a child.  While most of Facebook is mad at the mother (who, according to the article, made a mad dash without confronting staff), my question is where was the sales help?  On their mobile device, at the food court, in the back sleeping?

Whenever I go through department stores, I notice the cosmetic counter.  Not because I necessarily want to buy but to be on my guard because those people seem to jump out of nowhere these days.  The video above explains why they are now so aggressive.

According to ABC News, the cosmetics industry is a $60B business, so $1300 in damages shouldn't hurt.  However, why not part with some of those funds to get adequate coverage?  I don't blame the staff because they were probably overworked.

So many of these big names are so consumed with cutting corners that they end up cutting their nose to save face.  Even in industries where ego and visuals sell the product.  If someone in sales can't sell an average-looking person a dream, why not have a robot do the job?  It would definitely cut down on inventory shrinkage.

Tuesday, July 24, 2018

KFC's Cattitude and Other Content Marketing Fails

Let me just start off by saying sorry.  Sorry that I, personally, couldn't deliver to you four WHOLE hours of cats climbing on a cat tree that looks sort of like The Colonel.  I mean, really!  As a single Gen-X female with no spouse or kids to keep me busy but loves the felines along with writing, this really broke my heart.  However, I knew that my Facebook fam would have jokes for days if I gave up my information (because we know how secure they really are).  So, for those who are insanely bored, Retail Dive has you covered.  Just scroll a little and there it is

Anyway, KFC has been of interest to me when it came to their TV commercials and overall image.  Back when I ate fast food chicken, I was pretty satisfied with just the two recipes and the elderly gentleman in a white suit that was a little on the chubby side.  Now, you have failed SNL alumni, 1970s sex symbols that didn't get work like Burt Reynolds, and I even think I saw a lady colonel recently.  Too bad the black KFC Colonel never stood a chance.  So much for marketing research.

So, in looking for this cat video that I'm trying to embed, I first turn to the original site and run into the company blog. While the layout is nice and colorful, it seems that the content is misplaced.  Although some people (or comedians) can get away with being self-depreciating, it doesn't always work for food.  Like titles that recall old myths about their overall cleanliness kind of kill the memories of enjoying their food as a kid.  Chicken Chattin may one day serve as a strong marketing tool but today, it can stand an overhaul.  Vintage commercials before there was a revolving door.  Videos of people who say they got the "secret" recipe.  Suggestions for new sides or menu ideas submitting by the people.  Maybe?

Tuesday, July 17, 2018

The Biggest Ad Fail of 2018...So Far

Earlier this year, we were flooded with TV and viral announcements from IHOP (or for you old schoolers, International House of Pancakes) about this converting to IHOB.  The "B" stood for burgers but...we had yet to hear about any type of burger, or anything else.

So now today (7/17/18) we get this new TV ad stating that it was all a bad joke and now that it's back to business as usual, we're offering you a short stack for less than $.075 (with tax).

Now, I'm all for jokes but as the recipient, I believe I'm supposed to laugh...at something.  As an old school fool, I miss my House of Pancakes.  The London Broil, syrup that actually tasted like a flavor and not sugar...and cleanliness.  Too many have that stuffy smell like they forgot to steam clean the carpet at the end of the month.  And I'm not talking about the 24-hour ones, I know those are shot to hell.

Back to the bad joke, which is actually on IHOP because if you live in a major city, you can't get away from burger joints.  In-and-Out is no longer that guilty pleasure, as people are standing in long lines for burgers with peanut butter, small mountains of bacon, runny eggs, and my fav...Onion Jam!  *drools like Homer Simpson*
Regressing and wiping mouth corner aside, I want to know what burgers was the world supposed to get ready for.  Now in my research, I saw some steak burger that looked like frisbees.  Really, no love or anything.  While this is not a food review blog, this is my analogy of the whole IHOP commercial fail.

This is similar to an average guy who dates a girl-next-door type for years.  Things are not perfect but pleasant and there's some level of comfort.  Then out of nowhere comes some mysterious rebel chick that the guy is somehow drawn to.  She's not the cutest thing and probably not the safest but he drops Ms. Next Door in a heartbeat.  Her recovery is gradual but steady and she's found other options.  In the meantime, Rebel chick was either a fraud or left town overnight so now dude wants that old thing back.  Now, we all know that the first woman would be a fool to go back and this is why I predict that IHOP will go by way of Sambo's. 

Instead of a weak marketing loss leader (.60 short stack), why not try making these cleaner or using 100% eggs (instead of half-pancake batter) to make a simple omelet? Or even adding some real spices like chipotle, roasted, or using real maple syrup?  Huh, huh?

Wednesday, May 30, 2018

Does Your Starbucks Coffee Taste Different Today?

Today is the day after the famous meeting that was supposed to educate Starbucks staff on how to treat customers of color.  Well, how about just treating everyone who's willing to pay the same money for burnt-tasting java the same.  An anti-bias meeting may be the first step forward but it's not enough.

How about common sense being used by the staff and the patron?  What about using good judgment before calling the police or making a case of nothing?  As a person of color, I have to say that I hate that people have chosen to make Starbucks a meeting spot instead of a place to get your food/drink and go.

No really, most libraries have rooms that can be rented to meet people.  You can't sit in most restaurants all day and order nothing...they would go out of business.  However, when they began to open the largest coffee chain in the world, someone should have taken a close look at the clientele in every area.

And while this is not an easy job, I think it's necessary.  For instance, there's a Starbucks every few yards in Downtown L.A.  Go into any one location at random and you will see at least one transient for every 3-4 professional people inside or outside.  Also, the transient isn't always a Black or Latino male.

Unless that disenfranchised person is a distraction or may cause potential harm to themselves or others, it's understood that they may not be loitering.  In fact, some are known to carry around wads of cash for a number of reasons.  The day is usually too short to judge or figure out why some human do what they do.

Then there are the people who may not look "right".  Let's look at some things that are supposed to scare those who work in customer service.  Rather than get them right in and right out, these are some things that actually hinder their productivity

  • Their hair is uncombed or wild-looking (so was that of white hippies back in the late 60s and early 70s).
  • They don't look as if they are going to a job (many people work at home or different hours and are still a productive member of society).  
  • They look troublesome (does everyone go around smiling all the damn time...NO! Truthfully speaking, people who are dressed really nice who go to high-end retailers in groups have the potential to do some real damage...even though these places are usually insured)
To paraphrase 1990s cult personality Susan Powter, Stop the Stupidity!

Monday, April 2, 2018

Interview From Hell (L.A. Version)

This has happened to me.  Several times.  Leaving a job during business hours to interview somewhere else, hoping that you are at least a strong candidate. 

Most people who don't live here think that Burbank and Long Beach are just minutes from one another (maybe at 3:30 AM).  But navigating these streets (especially the Westside) is not easy.  There's the congestion, construction, somebody shooting a damn film or music video.

But what about when you're not prepared either.  It's happened to me a lot recently and I'm beginning to take it as a sign as to which direction I should take my career.  Yet, we all know that preparation is key to everything in business...right?

However, anyone who has experienced interview drama like this lady here can only admit to one thing.  With age, you know miles away when it's not going to work, but morbid curiosity pulls you in and going with the adrenaline wave against better judgment.  If L.A. traffic caused you to miss out on an incredible business opportunity, don't cry (unless the job paid six figures or more).

Friday, October 20, 2017

Funniest Facebook Job Listing for 2017

Dubai is a nice place to visit with its wonderful commerce, beautiful architecture and luxurious shopping experience.  The extraordinary party scene draws in crowds like no other.  Many who are familiar with this Arab city, know what old-school profession goes hand-in-hand with hard work.

Personally, I've got nothing against this income stream but it's just that if a nerd like me knows about their escort business, so does everyone else.  So why post a conspicuous-looking ad in Facebook of all places?  As you can see, this is a closed group I belong to that posts a lot of legitimate job opportunities and sometimes offer good advice.

Why is this post suspect?  I'm on my Chromebook so I don't have ready access to the highlight feature for screen shots.  But here are some possible flags for those who may want a change of scenery and a little more money but you may end up with much more than what you bargained for.

And here we go...

1.  Have the ability to identify the business owner or decision maker and contact him closely.

So all you have to do is know who's in charge and how to reach them?  And how close is close in the electronic age? I know hugs are customary in some business cultures but usually, it doesn't apply countries that consider women to be second-class citizens.

2. Female Marketing & sales executive is needed for a design agency in Dubai

Why not a male?  Or even someone who considers themselves neither?  Discrimination at its finest!

3. Please send us your CV with recent photo 

There was once a time when only student residencies required a photo and maybe a few other high-end (as in well-paying) professions.  I know some employers are asking for this but in relation to the other content in the ad, this sounds a little strange.  From what I can see, it's a marketing assistant position that doesn't list educational or experience requirements.  Some prospects I run across are kind of rigid about this because not everyone knows the laws of business communication.  

Anyway, it's been nearly 12 hours since this ad went live so I hope it is legitimate.  I'm just curious as to why it was posted on a site since it appears the customs are different than that of the States.  Additionally, are relocation expenses covered?  So many questions...but maybe one answer.

Thursday, October 12, 2017

When Social Influence Goes to Hell

*Not a sponsored post BTW*  Being a social media influencer, or influence marketer, seems to be one of the new job titles that's not going anywhere anytime soon. Which is good if a person is a decent writer and/or has a nice following that is congruent to a brand's image.  There is no template that I know of to get started since most agencies or individuals have reached out to me.   However, I recently attended a workshop by marketing expert Deborah Deras who said the best way to find an agency is to type "influencer marketing" in a search engine and compile a list.  Speaking from experience, some will work with bloggers or content producers that are new or don't have large traffic numbers.

While the money may not be bad (and this is negotiable when you can prove that you played a role in driving more sales), it can have its challenges.  To date, my best client is Oprah Winfrey, the easiest was DirecTV (all I had to do was cut and paste pre-written copy but I was asked to take these down years later) and probably the most controversial was Wenn Hair Care (I personally don't believe there is one type of hair care system that works for ALL textures).

Yet, after starting over and getting back into the groove of things, I was kind of pleased earlier in the year when I was asked to write a sponsored post for a content publishing company.  I'd worked with them in the past couple of years when I needed fast cash and overall, I had a decent experience.  My only problem at the time was that customers could reject any article...without reason.  The production statistics were also visible on the writer's public profile, which wasn't the worst thing...or so I thought.

So months after publishing my post, I got a little heat from visitors who were probably researching freelance writing companies.  I've got nothing to hide and had no problem publishing anyone's feedback that had relevance but I don't deal with name-calling.  It's not that serious, if you feel you can make more money elsewhere, then get to it and leave me alone.

And I knew it was about reputation management since the first page of search engine results are complaints from writers.  Truthfully, there are some advantages over the competition but once again, there's the rule that the customer is right.  Or are they?

This is a true account of my last assignment with Hirewriters.  I accepted something from a client whose directives were to wait for exact directives.  No, really.  Though I had an idea of what was expected, it's like okay...I know how to cross a street but do I cross at 3:10 or 3:30, AM or PM?  One of those numbers.  Problem is that after accepting I never heard back from the client.  Maybe they got into an accident or something but whatever it was, I was penalized.

Ruby (in Support) and I went back and forth several times until I could get her to see that I did do what the client said. Her only defense (besides that they couldn't reach the client, which should've been enough) was that I needed to submit something...even if it was literally jibberish or the filler content used in desktop publishing (i.e. Lorem ipsum dolor sit amet.).

So while Ruby claimed they would look into it, I knew she was being insincere.  And on that note, I pulled the sponsored post immediately.  When I saw that my glowing review could still be found on Google, I immediately deleted it from my Plus account so it's no longer visible.