Going to work online can be a scary thing for someone who has gone into a building to punch a clock for years. There are times when I get nervous about accepting a new client. Although they may have a decent profile, I have taken some with no online presence who kept me busy for months, and sometimes years.
At the same time, the prospective client has their reservations as well. Especially in cases where they may have been let down by someone who didn’t deliver and now, they are facing a tight deadline.
The best way to place someone at ease is to present an online profile that is confident and re-assures the client that you can get the job done within a reasonable time frame.
Here are some tips you can use when creating a freelance profile:
- Keep it simple
- Keep it clean (no profanity or use of more than one “x”)
- Stay away from trendy buzzwords and slang
- Do not use the word “cheap” as it implies inferior quality
- Do not make outrageous promises to get attention
What you can do to stand out is create interesting headlines when appropriate that describe what you are offering. (Ex. ‘Writing that gets attention and creates sales leads’). Also, social marketing is very popular as it requires no upfront cost but the descriptions given must be in the proper format. For instance, when using Twitter to list services, make sure this is on the first line or the first sentence is a question for someone seeking these services.
If possible, provide links to published work where you have a byline. Client feedback is important so if there is a webpage that has positive online testimonials, include these links in your page. Also, check these links every so often to ensure that they are not broken or the page has not been removed.