Worst Bosses Gallery

Thursday, October 12, 2017

When Social Influence Goes to Hell

*Not a sponsored post BTW*  Being a social media influencer, or influence marketer, seems to be one of the new job titles that's not going anywhere anytime soon. Which is good if a person is a decent writer and/or has a nice following that is congruent to a brand's image.  There is no template that I know of to get started since most agencies or individuals have reached out to me.   However, I recently attended a workshop by marketing expert Deborah Deras who said the best way to find an agency is to type "influencer marketing" in a search engine and compile a list.  Speaking from experience, some will work with bloggers or content producers that are new or don't have large traffic numbers.

While the money may not be bad (and this is negotiable when you can prove that you played a role in driving more sales), it can have its challenges.  To date, my best client is Oprah Winfrey, the easiest was DirecTV (all I had to do was cut and paste pre-written copy but I was asked to take these down years later) and probably the most controversial was Wenn Hair Care (I personally don't believe there is one type of hair care system that works for ALL textures).

Yet, after starting over and getting back into the groove of things, I was kind of pleased earlier in the year when I was asked to write a sponsored post for a content publishing company.  I'd worked with them in the past couple of years when I needed fast cash and overall, I had a decent experience.  My only problem at the time was that customers could reject any article...without reason.  The production statistics were also visible on the writer's public profile, which wasn't the worst thing...or so I thought.

So months after publishing my post, I got a little heat from visitors who were probably researching freelance writing companies.  I've got nothing to hide and had no problem publishing anyone's feedback that had relevance but I don't deal with name-calling.  It's not that serious, if you feel you can make more money elsewhere, then get to it and leave me alone.

And I knew it was about reputation management since the first page of search engine results are complaints from writers.  Truthfully, there are some advantages over the competition but once again, there's the rule that the customer is right.  Or are they?

This is a true account of my last assignment with Hirewriters.  I accepted something from a client whose directives were to wait for exact directives.  No, really.  Though I had an idea of what was expected, it's like okay...I know how to cross a street but do I cross at 3:10 or 3:30, AM or PM?  One of those numbers.  Problem is that after accepting I never heard back from the client.  Maybe they got into an accident or something but whatever it was, I was penalized.

Ruby (in Support) and I went back and forth several times until I could get her to see that I did do what the client said. Her only defense (besides that they couldn't reach the client, which should've been enough) was that I needed to submit something...even if it was literally jibberish or the filler content used in desktop publishing (i.e. Lorem ipsum dolor sit amet.).

So while Ruby claimed they would look into it, I knew she was being insincere.  And on that note, I pulled the sponsored post immediately.  When I saw that my glowing review could still be found on Google, I immediately deleted it from my Plus account so it's no longer visible.

No comments:

Post a Comment